Barr Soft Drinks is launching a new flavour into its Rubicon still juice drink portfolio in time for retailers to maximise sales this spring.
Rubicon Still Pineapple is expected to drive excitement in the soft drinks category as shoppers are looking out for more choices in the lead-up to occasions such as Ramadan.
Pineapple is already the third-biggest flavour within 1L juices and Barr Soft Drinks says more than 90% of consumers asked said that they would buy Rubicon Pineapple having seen the concept, and 80% of those who tried it said they would definitely buy it.
Adrian Troy, Marketing Director at Barr Soft Drinks, said: “We’re encouraging retailers to stock up on this new innovation from Rubicon, alongside our other bestselling Still formats, to drive sales by catering for the demand of trusted, authentic brands during occasions such as Ramadan.”
The company is encouraging retailers to create in-store theatre early to drive seasonal soft drinks sales. As well as making the most of POS at fixture which highlights NPD, Barr also advised retailers to signpost the category to entice shoppers and boost basket spend.
The variant will be available from March in a 1L plain pack and PMP (£1.29) and a 288ml plain pack.
