Barr Soft Drinks has relaunched its Rubicon ‘Made of Different Stuff’ campaign.
The campaign forms part of a £4m investment in the exotic juice drink brand and takes in festival activities, as well as out-of-home and TV advertising, including spots during the new series of ITV2’s Love Island.
Running through to the end of August, the campaign will reach over 93% of 16 to 34-year-old shoppers an average of seven times.
POS and display units are available to reinforce the campaign message in-store, complemented by bespoke POS for wholesalers. Retailers and wholesalers can order POS by emailing trademarketing@agbarr.co.uk with their request and store or depot details.
Adrian Troy, Marketing Director at Barr Soft Drinks, said: “Last year, our ‘Made of Different Stuff’ campaign drove an increase in shoppers of 21% across Rubicon, highlighting an unmissable sales opportunity for retailers who stock the brand.
“This summer our message to retailers couldn’t be clearer: give the Rubicon range the space it warrants, and it will deliver for you. There is something there for every shopper, so maintaining choice and broad availability is key.”
