Food-to-go brand Urban Eat has relaunched its plant-based range, Roots, with a fresh look and two new sandwiches.
Available now, the Roots from Urban Eat range consists of two sandwiches: Cheeze & Pickle with tomato and lettuce, and Falafel & Houmous with vegan mayonnaise and crunchy salad. The brand’s Tomato and Pesto wrap is also part of the range, alongside a new Spicy Bean wrap.
The range has been designed after extensive research and development from the brand to offer high-quality, plant-based options that appeal to a broad range of consumers.
Launched to tie in with Veganuary, Urban Eat is supporting Roots with sampling activities, retailer point of sale media and an extensive social media campaign.
Abigail Nelson-Ehoff, Brand Manager for Urban Eat, said: “Our research shows that 65% of people in the UK are reducing meat from their diets, but they’re not willing to compromise on taste and quality to do so.
“When designing the Roots proposition, we therefore knew we didn’t want to launch ‘just another vegan sandwich’ – it was important to us to create a lunchtime offering full of flavour and variety that appeals to a broader target audience than just those with a vegan diet.
“Resonating with flexible meat reducers as well as devoted meat excluders increases our audience by 50%, which in turn offers a bigger commercial opportunity for us and our customers.”
Operators can stock up on Roots from Urban Eat by contacting the Fresh Food For Now Company sales team on 0116 236 1640 or email hello@foodfornow.co.uk. Alternatively, they can visit urbaneat.co.uk to submit a request.
