Amber Beverage Group has announced the UK release of Rooster Rojo Mezcal (ABV 43%), which will launch during Edinburgh Cocktail Week (5 to 16 October).
The new ultra-premium Mezcal joins five current Rooster Rojo expressions: Blanco, Reposado, Añejo, Smoked Pineapple and Ahumado.
It will be available with an RSP of around £45 per 70cl bottle.
The dark, traditional, opaque bottle offers strong on-shelf standout and has been designed to prevent direct sunlight affecting the contents.
Mantas Zlatkus, Global Brand Director for Rooster Rojo Tequila, said: “This is a traditional product with a modern take that amplifies all the best features of a mezcal. We believe we managed to create something unique, as with our tequilas.
“We wanted to add more character to the drink to make it noble and serious, but without sacrificing the smoothness of the product, so the structure was achieved by increasing the ABV to 43%.”
The launch follows the 2022 release of an Ahumado, or smoked, variant and a global advertising campaign that underlined the fine qualities of the range with tagline ‘Sip don’t slam’.
For UK trade sales inquiries, existing Rooster Rojo customers should contact their ABUK representative while new customers can email sales.uk@amberbev.com.
