Premium Cuban rum Ron Santiago de Cuba has relaunched across Europe in four variants: Carta Blanca, Extra Añejo 11-year-old and Extra Añejo 12-year-old.
A further Añejo variant will roll out in time for Christmas.
All Ron Santiago de Cuba variants are distilled from molasses made from sugarcane grown only in ‘La Cuna del Ron Ligero’ (The Cradle of Light Rum) and are all aged in white oak barrels. Master blenders produce each variant with strict adherence to Cuba’s rum production traditions.
Ortensia Di Gregorio, Global Marketing Director for Ron Santiago de Cuba, stated: “We are delighted to relaunch Ron Santiago de Cuba. We have introduced a fresh, new packaging design which seamlessly merges tradition with modernity. The vibrant colour palette will ensure the brand has a strong presence within the ever-growing and innovative premium rum segment.”
Dayalan Nayager, Managing Director, Diageo Great Britain, Justerini & Brooks and Ron Santiago de Cuba, commented: “We believe the premium rum segment provides a brilliant opportunity for Ron Santiago de Cuba. I am excited by growing a brand with such a unique heritage and strong Cuban reputation and I look forward to it becoming a market leading rum in the near future.”
The Ron Santiago de Cuba range is bottled at 40% ABV with Carta Blanca bottled at 38% ABV. All age statements are based on the age of the youngest liquid in the blend.
Santiago de Cuba will be available from Justerini & Brooks and other wholesalers from July 2021 with the following RSPs:
- Santiago de Cuba Carta Blanca: £18
- Santiago de Cuba Extra Anejo 11 Year Old: £35
- Santiago de Cuba Extra Anejo 12 Year Old: £42.
