Britvic’s energy drink brand, Rockstar, has launched a new Xbox partnership, which includes bespoke limited-edition cans, Xbox prizes, and a trial one-month Xbox Game Pass Ultimate membership.
Available until 31 December 2022, limited-edition 500ml cans feature artwork from the three games – Halo Infinite, Fallout and Elder Scrolls Online – and a QR code that gives players a one-month membership to Xbox Game Pass Ultimate. The code also gives fans a chance to win a range of Xbox prizes, including the next generation Xbox Series S console.
Ben Parker, Great Britain Retail Commercial Director at Britvic, commented: “Stimulant energy is the largest category in impulse, with stimulant shoppers spending 80.3% more than soft drink shoppers in OOH on average. Our latest partnership and on-pack promotion with Xbox is sure to boost sales even further for retailers.”
