As part of a partnership with Stormzy, Rockstar Energy Drink is giving his UK-based fans the chance to attend an exclusive gig the rapper is holding later this year.
To be in with a shout of a ticket, fans can purchase Rockstar Energy Drink cans as well as enter online via the Rockstar website.
Stormzy is also headlining a digital concert series to celebrate the launch of Rockstar’s new global ‘Press Play’ brand platform, which premieres live on Spotify at 5pm on Friday 21 July and will be available until 4 August.
By clicking the ‘Press Play’ icon during the concert, viewers can navigate between five immersive digital worlds. Stormzy will take to the virtual stage in these gaming- and nightlife-themed worlds through the use of motion capture sensory tracking technology.
The concert will be free to watch, and a British Sign Language will be available on YouTube. This features Chris Fonseca, a deaf choreographer and dancer. Out-of-home viewing experiences will also be available in select regional UK locations.
Stormzy is “really excited” about his participation and particularly enjoyed performing in a motion capture suit.
He said: “The idea blew my mind because it isn’t something I’ve done before, so I hope the Rockstar ‘Press Play’ digital in-app concert experience blows my fans’ minds too.”
