Rockstar Energy is launching new price-marked packs across its range.
Available from the new year, Rockstar’s ‘2 for £2’ PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.
It rolls out in conjunction with the existing £1.29 PMP offer, with cans labelled ‘£1.29 or 2 for £2’.
The new PMP features across the entire range, including Tropical Guava; Blueberry Pomegranate; Mango; and several Zero Sugar options, including Blueberry; Watermelon & Kiwi; and Strawberry & Lime.
Ben Parker, Commercial Director at Britvic, commented: “Our new multi-buy ‘2 for £2’ PMP comes at an ideal time to help retailers capitalise on the strong sales performance of energy drinks.
“With stimulant energy now the number one soft drink segment in convenience it is more important than ever for us to support the channel by offering products that meet the high demand for energy drinks and provide value.
“With flavours and no sugar driving the category forward, growing +8.3% and +3.9% respectively, the new PMP makes Rockstar Energy the go-to choice for every energy fan.”
