Rockstar Energy has launched the latest Zero Sugar addition to its portfolio – Rockstar Energy Zero Sugar Peach.
Rockstar Energy Zero Sugar Peach is available now in 500ml plain and price-marked packs, with recommended retail prices of £1.35 and £1.29 respectively, or two for £2.
The launch is supported by comprehensive marketing campaigns across digital, social media and in-store.
Both the price-marked and plain packs roll out with new festival- themed packaging for striking on-shelf visibility, in line with Rockstar’s ongoing partnerships with six of the UK’s most iconic Gen-Z festivals including Reading, Wireless and Parklife.
The new variant comes with peach flavours enjoying a +153% sales value increase within stimulants over the last year.
