AG Barr is creating a profit-boosting new sector of the energy drinks market with the launch of a UK first – Rockstar Energy Waters.
The company is introducing two variants of Rockstar Energy Water: Blueberry, Pomegranate & Acia, and Peach in a 355ml can, available in cases of 12.
“We’ve listened to energy drinks fans and there’s huge demand for a product that delivers a full energy hit, but feels more natural and lighter than traditional energy drinks,” says Adrian Troy, AG Barr’s Head of Marketing. “We’re really confident that Rockstar Energy Waters will fuel major category growth in 2015, attracting new shoppers to the fixture and reinforcing Rockstar’s reputation for innovation and flavour within the dynamic energy drinks market.”
The launch will be supported by a heavyweight digital and social media campaign and sampling at Rockstar sponsored events.
To maximise this exciting sales opportunity, AG Barr is advising retailers to merchandise Rockstar Energy Waters between standard energy drinks and water, alongside products such as vitamin waters.
