Perfetti Van Melle (PVM) has appointed Rob Lockley as its new Commercial Managing Director in the UK.
Lockley joined PVM UK as Sales Director 18 months ago, where he has played a leading role in boosting performance across its four major brands: Mentos, Chupa Chups, Fruit-tella and Smint.
His appointment comes with PVM UK now valued at £131.6m, growing at +3.6% year on year. Lockley is determined to continue driving growth by implementing clear focuses across the business.
Over the past 30 years, he has worked with some of the UK’s largest grocery brands including Kelloggs, CCEP, Mars Wrigley and Muller.