Riverside Greetings, a supplier of greetings cards to the convenience and forecourt sectors, has rebranded to accelerate the sales potential of greeting cards to independent retail businesses.
The Wakefield-based company has invested in new branding which now appears on a new fleet of vans. The new branding also appears on new work wear, new marketing collateral and POS and on digital communications including the website and social media.
Explaining the rebrand Andrew Glen (pictured left), Riverside’s Managing Director, said: “It seemed sensible that we made changes in line with the convenience and forecourts sectors. In the fast-paced environment that we operate in, it is important to keep ahead of the game – innovation is key to this. The rebranding means our retail customers are left in no doubt about who we are and our long-term commitment to growing our presence in the sector.”
Glen said that the brand relaunch is “the start of a new phase in the growth of our business and the businesses of the retailers we work with. It represents a significant investment on our part and is a demonstration of our confidence in the sector and our own ability to add value for our customers and their shoppers. The relaunch enables us to market the value we add in a more effective way and allows us to differentiate ourselves from traditional offerings.
“Over the last year we have delivered a number of ground-breaking initiatives which have made us leaner, quicker, more flexible, better informed and able to add significant value for convenience retailers. We have added great quality, new modern ranges and designs with new products and POS launching every month. As a result we are driving significant like-for-like growth for existing customers.”
Riverside Greetings offers retail businesses high margin at +50% POR. The range is shopper focussed and designed for convenience.
The company installs a base planogram of stock on consignment so there are no upfront costs and no risk to the retailer, and can also supply display equipment on loan free of charge.
