Ritz is ringing in the festive season from next month with a brand-new on-pack promotion which will see one lucky shopper win a top prize of £10,000 in time for Christmas.
Helping to drive stand-out on shelf and boost seasonal sales for retailers, the instant-win competition encourages consumers to scan their promotional pack and pull a digital cracker to get involved.
But it’s not just cash up for grabs. As part of its ‘Ready When You Aren’t’ platform, Ritz is also offering a range of experiential prizes to ease the festive load for shoppers. Whether they need a chauffeur to pick up their nan for lunch, a helpful elf called Dave to wrap their presents or even a ghostwriter for their ever-expanding Christmas card list, Ritz can help.
The competition will see a limited-edition design for the brand’s 150g pack, featuring a Christmas cracker flash on the front and starry pattern wrapped across all sides. The promotion is running on both standard and price-marked packs.
Emma Holt, Brand Manager for Ritz at Mondelez International said: “We all know how busy life gets at Christmas, so we thought we’d give consumers a helping hand this year!
“Ritz has always been synonymous with this time of year as shoppers stock up on savoury treats and nibbles, so this far-reaching promotion has been specially tailored to help retailers tap into this opportunity as much as possible.”
