Ritter Sport has launched two new 100g flavoured bars: Ritter Sport Salted Caramel and Ritter Sport Orange.
Ritter Sport Salted Caramel contains salted caramel crisps and crunchy caramel pieces covered in creamy milk chocolate, while Ritter Sport Orange is made from rich dark chocolate, wrapped around a smooth and zesty melt-in-the-mouth orange fondant filling.
Both are available now from Bestway with a £1 RSP.
The launch is supported with a six-figure marketing campaign – the brand’s biggest to date. ‘Start your love affair with the square’ features Denise Van Outen and aims to migrate more middle-aged women to the brand. It includes print, digital, social, PR, marketing and sampling activities.
Benedict Daniels, Ritter Sport UK & IRE Managing Director, said: “We’re confident that the new Ritter Sport Salted Caramel and Orange bars, which rival established brands, will kickstart ‘a love affair with the square’ as more consumers are introduced to the brand.
“For retail customers, these launches create a great opportunity to stock premium versions of these staple and much-loved flavours, all year round.”
