Ritter Sport has launched its first countline, Ritter Sport Mini, which is available now in the brand’s top-selling milk chocolate varieties – Cornflake, Whole Hazelnuts, Alpine Milk Chocolate and Butter Biscuit.
The 33g ‘duo’ packs RSP at 60p or 2 for £1 and the launch is supported by a consumer-facing social media campaign on Facebook and Instagram.
At less than 100 calories per portion, the impulse bars are made with 100% certified sustainably sourced cocoa.
Katy Clark, Head of Marketing at Ritter Sport UK & Ireland, commented: “Ritter Sport is mindful of the need to help consumers enjoy a balanced diet without compromising on taste. With its ‘one for now, one for later’ proposition, the Ritter Sport Mini portion-controlled impulse pack is the perfect on the go format as we start to return to normal.”
Ritter Sport Mini impulse bar is the German chocolate maker’s second major UK and Ireland launch this year, following Ritter Sport Mini Pouches’ May roll out.
