Soft drinks brand Rio has added a new 1.5-ltr pack of its Tropical Fruit flavour to its range, as demand grows for take-home formats.
According to new research, 40% of fruit carbonated shoppers buy a 1.5-ltr or 2-ltr drink once a week or more, showing that consumers are opting for drinks in formats that can easily be shared among family and friends.
Adrian Hipkiss, Marketing and International Business Director at Boost Drinks and Rio, said: “Considering the rising popularity of take drink home formats, which have grown 13.5% since last year, we felt there was a gap in the market for a 1.5-ltr bottle of our original Rio Tropical flavour.
“Rio is both a drink that can cater to a range of drinking occasions as well as a beverage choice for those looking for a healthier alternative to sugary drinks. Packed with flavour and made for sharing, we can’t wait to see how this release performs for our customers and their core consumer groups.”
