Sausage brand Richmond has become the official teatime partner of Channel 5, with a new campaign, ‘Good Times at Tea Times,’ airing exclusively on the channel.
Running until the end of September as part of a £6.8m marketing investment in the brand, a series of nine mini-ads will air daily during the channel’s 5.50pm to 8.30pm teatime slot.
Each ad will focus on the same six family members (plus their pet cat), showcasing Richmond’s diverse portfolio, including pork, chicken, and meat-free sausages as well as its newly launched Extra Tasty range.
The campaign aims to reach 23 million consumers over a seven-month period.
