Ribena has entered the flavoured carbonates category with the launch of new Ribena Sparkling, which is available this month in two flavours across three formats.
Ribena Sparkling Blackcurrant comes in 500ml, 2-ltr and 6 x 330ml multipack cans, while Ribena Sparkling Raspberry is available in 500ml and 2-ltr formats.
Price-marked packs are available on both the 500ml and 2-ltr formats. The 500ml PET bottles are priced in line with existing Ribena SKUs, at £1.09 or 2-for-£2, while the 2-ltr bottles will be price-marked at £1.79.
The new lines are intended to be sited alongside other flavoured carbonates in the chiller – separate from Ribena’s core juice drinks.
The launch is supported with out-of-home, digital and social media campaigns as well as extensive shopper marketing activity.
Ribena is also offering retailers an exclusive reward which can be claimed through the Shopt app from 29 September until 27 October.
Charlotte Flook, Head of Brand, Ribena, at Suntory Beverage & Food GB&I, said: “Blackcurrant is the seventh biggest soft drinks flavour and there is only one other mainstream raspberry-flavoured fizzy drink offering in the market.
“We also know that blackcurrant and raspberry flavours are 33% and 61% incremental to the category respectively, which demonstrates the opportunity the new drinks can offer retailers in terms of additional sales.”
For more information, retailers should call Suntory Beverage & Food GB&I on 08702 408601 or visit www.lrsuntory.com.
Ribena Sparkling Blackcurrant
- 12 x 500ml, RSP £1.50 or £1.09/two-for-£2 PMP
- 8 x 2-ltr, RSP £1.85 or £1.79 PMP
- 4 x 6 x 330ml, RSP £2.99
Ribena Sparkling Raspberry
- 12 x 500ml, RSP £1.50 or £1.09/two-for-£2 PMP
- 8 x 2-ltr, RSP £1.85 or £1.79 PMP
