Ribena’s berries are bouncing back onto screens this year for a second summer after their return in 2023 following a break of nearly 10 years.
After being seen by more than 13 million people in 2023, the berries have even more screen time this summer and their audience is expected to be almost double that amount (23 million viewers). Running for one month longer than last year, the ad is live until July across TV, video on demand and YouTube, helping boost visibility for the brand as retailers gear up for the summer selling season.
The ad stars the brand’s berry characters enjoying the sunshine down on Ribena Farm, with one of their number catapulted into a jug of the purple stuff. It highlights Ribena’s taste of “British blackcurrants bursting with berryness” and reaffirms the drink’s high Vitamin C content.
Aurelie Patterson, Head of Ribena for Suntory Beverage & Food GB&I said: “This summer we’re hoping to reach even more shoppers and generate extra excitement for the brand throughout the season.
“Retailers should make sure they stock our bestselling range to take advantage of the increased awareness generated by our summer-long £4m marketing spend.”
For more information on ranging and category advice, retailers can visit SBF GB&I’s dedicated soft drink site SimplySoftDrinks.com.
