Ribena has launched an updated promotion with games manufacturer Hasbro.
Running until the end of May, the on-pack promotion gives shoppers the chance to win one of 10,000 limited-edition Ribena Mini Monopoly boards, as well as thousands of other prizes across Hasbro’s classic games, including Cluedo, Battleship and Jenga.
For a chance to win, shoppers simply purchase any promotional pack – including 2-ltr Ribena Sparkling Blackcurrant, 1.5-ltr, 850ml or 600ml Ribena Squash in Blackcurrant and Blackcurrant No Added Sugar or 850ml Ribena Squash in Strawberry – and scan the QR code on the collar of the bottle to enter.
Promotional point-of-sale material is available to make the competition unmissable in-store.
Charlotte Flook, Head of Ribena at Suntory Beverage & Food GB&I said: “Following the success of last year’s promotion, we’re thrilled to be partnering with Hasbro and its iconic gaming brands again this year to bring Ribena drinkers an even bigger and better promotion. The at-home drinking occasion is still hugely popular with shoppers so this partnership between Ribena and Hasbro is the perfect match in helping consumers liven up an evening in!”
