Ribena has launched a new price-marked pack across its 500ml ready-to-drink range.
The new format is available for a limited time until October at a price mark of £1 to help retailers drive sales within the juice drinks segment and offer value to price-conscious shoppers.
The £1 PMP runs across Ribena’s Blackcurrant, Blackcurrant NAS, Pineapple & Passion Fruit, Strawberry, Very Berry, and Mango & Lime variants.
It is supported by POS and in-store activities.
Aurelie Patterson, Head of Ribena at Suntory Beverage & Food GB&I, said: “With Ribena’s strong brand performance, we’re delighted to be launching this new format across several of our flavour variants just in time for summer!
“At a time when shoppers are continuing to seek value from brands, Ribena’s new price-marked pack is set to meet this need and is a great proposition for retailers and shoppers alike.”
