Retailers in danger of getting stuck with branded cigs

Cigarettes in plain packaging

With only three days left before the May 20 deadline to sell through non-compliant, branded Factory Made Cigarettes and Roll Your Own Tobacco products, it looks like many retailers are going to left with significant amounts of leftover branded stock.

UK-wide sales data from nearly 2,500 c-stores gathered by EPoS supplier The Retail Data Partnership shows that, for the first week of May:

  • Of the 830,000+ Factory Made Cigarette packs, 27.97% were sold in non-compliant, branded packs
  • Of the 127,000+ Roll Your Own Tobacco pouches, 11.93% were sold in non-compliant, branded packs
  • Only 3.95% of retailers exclusively sold compliant, non-branded packs.

Previous data from the week commencing March 27 suggested that branded packs of Tobacco were still selling at levels of up to 45%.

While the data clearly shows a reduction in sales of branded products, it also looks like the rate isn’t falling fast enough. A very rough extrapolation of the numbers predicts that the amount of non-compliant Tobacco products being sold will be sitting between 15% and 20% just before the May 20 deadline.

After this date, sales of these products will be prohibited and enforced by Trading Standards.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.