Birds Eye is giving independent retailers the chance to win £3,000 to help pay their bills in a new competition.
The brand has partnered with *shopt for the competition, which gives retailers the chance to win a variety of prizes that will help them maximise their frozen food offering and counter the effect of high energy costs.
As well as three grand, the top prize winner will also receive tailored category advice and a selection of Birds Eye, Aunt Bessies and Goodfella’s stock to help them keep making the most of the frozen opportunity in their stores.
There will also be nine additional runners-up cash prizes, ranging from £2,000 to £250. As well as these, retailers will receive a £3 reward for stocking Birds Eye products and, for every qualifying entry received, Birds Eye will make a £5 donation to GroceryAid.
To be in with a chance of winning, retailers need to head to the *shopt app and redeem the Birds Eye competition reward. By uploading an image onto *shopt proving they have purchased one case of three out of five of Birds Eye promotional SKUs, retailers will receive a £3 reward into their *shopt account and will be automatically entered into the prize draw.
The competition comes after new research from Birds Eye revealed the significant benefits of the frozen food category for retailers over the past year. The research, conducted by KAM media, surveyed over 200 independent UK retailers and found that 62% of convenience retailers consider frozen food key to their sales mix. Forty-three per cent of retailers have seen demand for frozen food increase, with more shoppers looking for frozen products as part of their weekly shop. Retailers also favour quality, with 67% stating the importance of stocking well-known quality frozen brands to tap into consumer demand.
The research also doesn’t shy away from some of the challenges currently faced by independent retailers. While the frozen aisle is key to satisfying consumer needs and driving retailer sales, due to increasing energy prices and the cost to keep freezers running, many retailers are finding it a difficult category to justify supporting. In fact, 45% of retailers cite energy bills to be the biggest barrier to success in the frozen category, with the rising cost of running stores impacting the channel.
The competition runs until 28 May and the winners will be contacted and receive their prizes in June.
Retailers, and their staff, can access GroceryAid’s free and confidential emotional, practical and financial support 24 hours a day, 365 days a year, by calling the free helpline on 08088 021122. Calls are answered by a qualified counsellor who can provide immediate emotional support and guidance. Alternatively, they can visit groceryaid.org.uk/get-help to find out more.
