Coca-Cola Europacific Partners Great Britain (CCEP) has extended its energy drinks range with the launch of Relentless Fruit Punch.
The new tropical flavour is designed to fuel growth of Relentless, GB’s number-four energy drink brand, worth £45m.
Rolling out this month, Relentless Fruit Punch comes in a vibrant pink 500ml cans with the Relentless ‘R’ motif in the centre. A £1 price-marked-pack will be available from June.
Convenience retailers can drive excitement in-store with Relentless Fruit Punch POS materials and digital downloads, available from My.CCEP.com.
The launch will be supported as part of a wider summer campaign that will see Relentless continue to work with music ambassadors and partners. A digital promotion will give brand fans the chance to win JBL audio prize bundles including partybox speakers and headphones.
Helen Kerr, Associate Director of Portfolio Development at CCEP GB, said: “The energy drinks market is booming and innovation is key to driving this momentum. This latest arrival follows the introduction of the Relentless Zero Sugar range, which has generated nearly £9m since launching in summer 2022 and continues to deliver double digital volume and value growth.”
Relentless Fruit Punch joins the six-strong Relentless portfolio which includes Origin, Cherry, and Passion Punch, alongside its Zero Sugar range of Watermelon, Peach and Raspberry.
