Rekorderlig bang on trend with new Peach-Raspberry cider

Rekorderlig Peach-Raspberry cider

Rekorderlig has added a new category-first Peach-Raspberry flavour to its flavoured cider range, available now.

Rekorderlig Peach-Raspberry combines peach, which is apparently flavour of the year, with a hint of raspberry to provide a lighter taste without too much sweetness – the main barrier to consumers buying fruit ciders.

It aims to attract both fruit cider lovers and a new range of consumers, with CGA data finding that spirits and cocktail drinkers are increasingly turning to fruit ciders.

Rekorderlig has also launched a new dark fruit Blackberry Blackcurrant flavour.

Both variants roll out at ABV 3.4% and are available in 500ml bottles. Peach Raspberry also comes in 10 x 330ml can packs.

The launch of the new flavours is supported by a six-figure summer investment in a wide scale media campaign across major media channels.

Commenting on the Peach-Raspberry variant, Stuart Ayre, Marketing Controller Cider & Beverages at Molson Coors Beverage Company said: “Our new launch featuring a first of its kind flavour combination will help consumers enjoy this new trend as the warmer weather approaches.”

He added: “Blackberry Blackcurrant will be a big boost to the dark fruit category – which is a popular choice all year round – offering shoppers a more premium variety of this classic favourite.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.