Imperial Tobacco has added a resealable foil to packs of its Regal Signature cigarettes range.
The foil seals in moisture, ensuring that the last cigarette removed from each pack is as fresh as the first.
Regal Signature cigarettes feature high-quality paper, a firm filter and a round-cornered box for a more contemporary and premium feel.
The range, now featuring the new Fresh Protect pack protection, including Kingsize and Superkingsize formats, is available now in packs of 20 with an RSP of £12.75.