The Reese’s brand has expanded its UK portfolio with the launch of the Reese’s Fast Break bar.
The new countline combines chewy nougat and the brand’s signature peanut butter, wrapped in a smooth milk chocolate-flavour coating.
It is available now from all major wholesalers in cases of 18 x 51g bars, with an RSP of £1.15 per unit.
Reese’s is one of the fastest-growing brands in the Symbols & Independents sector, with sales increasing by 25% in the last year.
With its confectionery singles growing ahead of the category, Reese’s said the Fast Break bar should be considered a ‘must stock’ for retailers and merchandised alongside its other single bars.
