The Reese’s brand has launched ‘Become a Reese’s Treat,’ a new competition that gives shoppers the chance to win a sculpture of their head and shoulders made entirely from Reese’s chocolate and peanut butter.
The competition runs until 7 November and entry is via a QR code on Reese’s POS or by a link on the brand’s social media channels.
One lucky winner will be immortalised in a chocolate sculpture made by Jen Lindsey-Clark, whose team created the Willy Wonka Chocolate Statue and Chocolate King Charles Bust. The winner will also receive a £5,000 cash prize.
The competition coincides with the launch of a number of Halloween-themed Reese’s SKUs.
The lineup includes Reese’s Skeletons Snack Sizes (257g, RSP £4.50), Reese’s Pumpkins King Size (68g, RSP £1.25) and Reese’s Cup Snack Sizes (297g, RSP £4.50).
