Reese’s has launched a number of themed SKUs for the festive season, including the Reese’s DJ Santa Advent Calendar (RSP £6.50).
Consumers will find a mini–Reese’s Peanut Butter Cup – in both original and white varieties – behind each of the calendar’s doors as well as QR code leading them to an interactive game with DJ Santa.
The virtual claw grab game offers a variety of prizes, ranging from DJ Santa’s mixed songs to a bundle of Reese’s confectionery products, as well as a top prize of £5,000. Every calendar contains at least one winning door.
The festive fun finishes on Christmas Eve with a full-size Reese’s White Peanut Butter Cup and a last chance to win.
The brand’s other Christmas launches include Reese’s Peanut Butter Trees (RSP £3), Reese’s Peanut Butter Cups Selection Box (RSP £3.50), Reese’s Peanut Butter Cups Ultimate Selection Box (RSP £6.00), Peanut Butter Cups DJ Santa’s Disco Lights (RSP £1.15), Reese’s White DJ Santa’s Disco Lights (RSP £1.15) and Reese’s Peanut Butter Cups DJ Santa’s Disco Lights – Milk and White (RSP £1.15).
