Maynards’ limited edition bags, Wine Gums Red ‘n Blacks, have returned as a permanent addition to the range.
The 165g bag containing the two favourite flavours of Wine Gum – blackcurrant and strawberry – is being brought back to the market due to consumer demand.
Wine Gums Red ‘n Blacks was launched in 2003 and returned in 2009 when it was highly incremental to the candy bags category. This year, the product aims to bring another burst of excitement to the category and help drive incremental sales once again.
Commenting on Red ‘n Blacks, Elisabeth Huelsmann, Senior Brand Manager for Candy at Mondelēz International, said: “We’re making them a permanent addition to the range so we aim to build on the strong performance and bring even more consumers to the category with this line extension – retailers should stock up now to make the most of the opportunity.”
