Red Bull has extended its no sugar offer with the global launch of Red Bull Zero.
The new drink contains zero sugar and zero calories, much like the existing Red Bull Sugarfree variant.
However, Red Bull Zero is said to taste more like Red Bull Original than Sugarfree, which has its own distinct flavour profile.
This, the energy drinks giant said, “fills a gap in the current line-up”.
The new can slots seamlessly into the Red Bull range, featuring the brand’s bull logo and blue and silver design, along with a ‘New Taste’ flash.
Red Bull Zero is available in:
- 250ml plain cans (RSP £1.65);
- 250ml cans price-marked at £1.60;
- 355ml cans (RSP £2.10);
- 473ml cans (RSP £2.60);
- 4 x 250ml (RSP £5.40) multipacks;
- 8 x 250ml (RSP £9.50) multipacks.
