Red Bull has announced the launch of its new Summer Edition White Peach energy drink, set to hit UK shelves on 2 March.
The new drink, described as featuring notes of white peach with a citrus peel zest and a floral finish, will be available in various formats, including:
- 250ml plain cans (RSP £1.70)
- 250ml price-marked cans (RSP £1.65)
- 355ml sugar-free cans (RSP £2.10)
- 250ml four-packs (RSP £5.40)
Red Bull said consumer feedback on the new flavour has been “widely positive”.
The launch aims to capitalise on the growing popularity of flavoured energy drinks and drive further growth within Red Bull’s Editions portfolio.
It comes with, according to the brand, demand for flavoured energy drinks at an all-time high, serving as a key entry point for new consumers to the category.
