Red Bull is launching a limited edition can to support its Culture Clash summer music event.
From 18th April, all Red Bull Energy Drink Cans will feature a limited edition design that includes Culture Clash visuals, reinforced with in store POS. The Culture Clash event takes place in London in June. Inspired by Jamaican soundclash culture, it is aimed at driving relevance and brand affinity among 18-24 year old consumers.
Gavin Lissimore, Head of Category Marketing at Red Bull, commented: “We are really excited to kick off this year’s Culture Clash. Offering stand out on shelf to link back to the event will open up a major opportunity for retailers to engage with consumers and drive rate of sale on Red Bull’s best performing SKUs”.
