Red Bull has launched new Pink Edition Sugarfree as a permanent addition to its range.
Red Bull Pink Edition Sugarfree comes in 250ml (RSP £1.55), 355ml (RSP £1.95) and 4 x 250ml (RSP £5) can pack formats.
The new flavour is exclusively available now from Tesco and Booker, before rolling out nationwide on 1 July, and combines the tastes of raspberry and other forest fruits, complemented by herbal notes of verbena. It is the second new variant introduced by the brand this year and the first fully sugar-free Edition in its portfolio, aiming to attract new shoppers to the category.
The launch comes with demand for flavoured energy drinks never been stronger, selling on average 38% more units per store compared to two years ago. Red Bull Editions have been largely incremental to the brand, with 50% of Edition buyers being new to Red Bull as it grows its flavour offering.
Sugarfree continues to be a key part of the functional energy category with sales growing by 24% over the last year when Red Bull Sugarfree sold more units than any other unflavoured sugar-free functional energy variant.
