Red Bull has announced the launch of a brand-new mixed multipack containing 4 x 250ml cans with an RSP of £5.25. Exclusive to the impulse channel, the multipack is also available in a £5.35 price-marked format.
Available from 1 June, the new multipack includes the original Red Bull Energy Drink along with some of the brand’s best-performing Editions: The Red Bull Red Edition, The Red Bull Tropical Edition and The Red Bull Blue Edition.
The launch comes as a growing number of shoppers trade up into multipacks. This year alone, energy drink multipacks have experienced 14% growth in value sales with more than half of take-home energy shoppers purchasing a multipack.
