Red Bull has launched a new on-pack competition giving live streaming fans the chance to win an all-expenses-paid trip to a global Red Bull Gaming Event of their choice for them and a friend.
The competition specifically targets 18–34-year-olds who log in to watch their favourite gamers play live online.
To enter, consumers must nominate their favourite up-and-coming streamer (who has 30,000 Twitch followers or below), with a written submission on why the streamer deserves to win a £5,000 prize of their own.
The winning streamer will be decided by a public vote between the six with the most nominations. They will then pick the best submission from their nominations to see who wins the all-expenses-paid trip.
What’s more, the first 1,000 gamers who nominate will receive a Red Bull sample pack.
The promotion runs across Red Bull Energy Drink 4x250ml & 8x250ml cans and Red Bull Sugarfree 4x250ml and 8x250ml cans.