Red Bull has introduced a new on-pack promotion that enables its customers to nominate their favourite rising star of UK streaming, which offers the streamer and the consumer the chance to win an ultimate streaming prize.
The 360 campaign specifically targets 18-34-year-olds that log in to watch their favourite players live streaming.
The on-pack promotion will run across Red Bull Energy Drink 4x250ml and 8x250ml cans and Red Bull Sugarfree 4x250ml and 8x250ml cans.
To enter the competition, fans go to redbull.co.uk/gaming to nominate their favourite up-and-coming streamer with 30,000 Twitch followers or below – with a written submission on why they deserve to win.
The top six streamers with the most nominations will be showcased on redbull.com for their communities to vote for them. The most nominated streamer will get to curate and host their ultimate dream stream at the Red Bull Gaming Sphere in Shoreditch, London, worth £5,000 – filled with all their fans.
The winning streamer will pick the best motivational submission from their pool of gaming fans’ nominations. This fan will win an all-expenses-paid trip to one global Red Bull Gaming Event of their choice for them and a friend. In addition, the first 1,000 gamers who nominate will receive a Red Bull sample pack.
