Cactus fruit is Red Bull’s taste of summer

Red Bull has revealed the latest in its seasonal Editions series with the launch of the Red Bull Summer Edition in a cactus fruit flavour.

The launch is supported with in-store marketing activity.

Last year’s Summer Edition proved so popular with shoppers that it became a permanent SKU known as the Red Edition.

Red Bull Summer Edition is available from this month in 250ml plain and £1.35 price-marked cans.