Diet Coke has launched two new adverts as part of its ‘Love What You Love, By You’ campaign, which celebrate real people’s love of their Diet Coke break and being unapologetically themselves.
The new adverts, Diet Coke Breaks Inspired by You, are now live across TV, video-on-demand, out-of-home advertising, cinema and online. They follow Diet Coke fans as they navigate their everyday lives, and how they get to enjoy their favourite soft drink.
The first 30-second ad sees a woman truly embrace her love of leopard print after sinking a Diet Coke, intercut with a mum sneaking off for a Diet Coke break in her car during a family game of hide and seek.
The second ad, a 10-second video, sees three ‘Vics’ – Vicky, Victor and Victoria – all lay claim to a can of Diet Coke labelled ‘Vic’ in the communal office fridge.
Omar Sadiq-Baig, Senior Brand Manager at The Coca-Cola Company, said: “We love that each of these stories are inspired by real life Diet Coke breaks, shared with us by real fans. We know for many years that we have some of the most loyal consumers to our brand, so this year we’ve put them at the forefront of our campaign to celebrate their individuality.”
