Britvic Soft Drinks is relaunching its historic R White’s lemonades with a new design for the core range and the addition of three new flavours: Traditional Cloudy Lemonade, Raspberry Lemonade and Pear & Elderflower. All three are made with lemon and fruit juices.
Available now, the new lemonades have been designed to appeal to adult drinkers, “delivering a quality, flavoursome drink that will respond to the tastes of today’s modern consumers”.
The range contains up to 3.9g sugar per 100ml (making it exempt from the proposed soft drinks levy) and is available to buy in single 330ml cans in packs of 6 x 330ml and 24 x 330ml, in both standard and PMP formats.
The re-launch will be supported by a £2m media campaign in March 2017 that will centre on the new design and flavours.
Kevin McNair, GB marketing director at Britvic, commented: “With over 170 years’ heritage, R White’s is an iconic part of the Britvic portfolio of brands and an important part of Britain’s soft drinks history. The lemonade category has evolved considerably since R Whites lemonade was first made by Robert and Mary White in 1845, and flavours are now driving the growth. With years of experience, a brand-new range of flavoured variants and an attractive new look, R White’s lemonade is uniquely placed to deliver value growth into the category and further sales for retailers.”
