Quorn has kicked-off 2022 with a new TV ad encouraging carnivores to swap out meat for Quorn this January.
‘Tasty Resolutions’, part of the brand’s Helping the Planet One Bite at a Time campaign, runs until the end of February across TV, video-on-demand, online and social.
The new ad is expected to reach millions of viewers across shows including Coronation Street, The Masked Singer, First Dates, Harry Potter 20th Anniversary: Return to Hogwarts, Googlebox and Friends.
It features a meat-loving wrestler dad who, like a quarter of Brits, normally can’t keep to any resolutions. This year, he bucks the trend and wins at his resolution to eat more healthily, with a switch to Quorn.
Three of Quorn’s best-sellers appear in the ad: Quorn Sausages, Mince and Pieces.
Gill Riley, Marketing Director at Quorn Foods UK, commented: “Research in January 2021 highlighted that 90% of those that came into the meat free category during Veganuary, did so for health reasons Add to that, the research showing 53% of New Year’s resolutions are to live more healthily, but nearly a quarter of them are never fulfilled, and it highlights a big opportunity to show that Quorn can be the perfect way to kick start a healthier year both for ourselves and the planet.
“Quorn’s Tasty Resolutions campaign has been developed to show that swapping to meat free can be an easy swap we can all make, even meat lovers. Why? Because, unlike most healthy behaviours, eating Quorn isn’t a compromise, it is delicious and nutritious.”
