Quorn plates up with Fogle and Defoe

Ben Fogle and Jermain Defoe in Quorn's Plate Up campaign.

Quorn has partnered with Ben Fogle and Jermain Defoe to launch a short film showcasing how eating less meat is better for the health of consumers and the planet.

The film forms part of Plate Up, a three-part series, which sees TV presenter Fogle go on a journey to discover how relevant eating less meat is to modern-day living, as people take more interest in how their lifestyle choices, including diet, impact on the environment.

The first in a series of celebrity partnerships kicks-off with Premier League star Jermain Defoe, focusing on the role protein plays in sport and how eating less meat has had a positive impact on his sporting performance.

The activity forms part of Quorn’s £14m brand support package throughout 2018 and follows record sales growth of £19m last year.

“Plate Up comes at a time when people are giving much more thought to the benefit of eating healthier, more sustainable food,” said Peter Harrison, Quorn’s Marketing Director.

“This forms part of a bigger picture in which retailers, suppliers and shoppers are all more aware of how the choices we make today, including diet, will impact on future generations.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.