Quorn has unveiled a £14m marketing package for 2018, which will see the brand on TV for 50 weeks of the year.
The media blitz kicks-off with three different adverts in the first quarter highlighting the versatility of the range, with a focus on Quorn Mince, Quorn Pieces and Quorn Cocktail Sausages.
The move follows the brand’s record sales growth of £19m in the last 12 months, and marks the biggest-ever annual spend by any brand in the UK’s £312m meat-free category.
The activity will be complemented by PR and digital content focussing on ways to reduce meat consumption without missing out on family favourite meals, as part of a healthy lifestyle.
Julian Cooke, Head of UK Category Management at Quorn, said: “In addition to targeting our current consumer base, the wide-ranging marketing activity will reach out to non-category buyers, with a particular emphasis on families with children who we believe will be particularly receptive to our messages as we promote the benefits of tasty and healthy choices.
“By enabling consumers to make great-tasting, affordable dishes that are good for them, and with our highest-ever level of brand investment, we’re confident that we will be able to build on our current position as one of the UK’s top 10 fastest-growing food brands.”
