Quorn will be back on TV from November 17 for three weeks with an advert for Quorn Mince, emphasising how easy it is for families to reduce their carbon footprint by making more sustainable food choices.
The activity forms part of the brand’s ‘Step in the Right Direction’ campaign, which launched at the beginning of this year.
Gill Riley, Marketing Director at Quorn Foods UK, commented: “Health, convenience and taste continue to drive shopper decision-making behind switching to meat free, but consumers are increasingly recognising the need for more sustainable diets that are less harmful to the planet, with 60% aware that reduced meat consumption is beneficial for the environment.”
