Meat-free brand Quorn will publish Carbon Trust ‘Farm to Fork’ carbon footprint certified data on-pack from June.
Initially available on 13 products, with more to follow throughout the year, the move forms part of the brand’s ‘Step in the Right Direction’ campaign which launched earlier this year.
The campaign highlights how the brand is enabling people to play their part when it comes to sustainable food choices, as part of the fight against climate change.
Spearheaded by a new TV campaign that runs throughout the year, Quorn is calling on consumers to consider their food choices in the fight against climate change.
It launches as more than half of all UK consumers (55%) are now reducing their meat consumption, and awareness about the environmental consequences of people’s dietary choices is at its highest ever level.
Phil Watson, Commercial Director at Quorn Foods, commented: “We’re living in challenging times at the moment but now more than ever before people are joining together to make a positive impact on the world, so we have continued with our plans to roll out the carbon footprint of products onto packs. This is the decade we need to act, 26% of global emissions come from food and we want to be part of the solution by making it easy for shoppers to make sustainable food choices.”
Quorn is the first meat free food manufacturer in the world to publish the carbon footprint of its key products, through third party carbon footprint accreditation by the Carbon Trust. It is also the first food manufacturer to go through the Carbon Trust’s Climate Leadership Framework, to help identify a roadmap towards achieving net zero emissions.
Carbon Trust boss Hugh Jones said: “We are really excited to be working with Quorn to certify their product carbon footprint data and help to improve communication to its customers. It’s really important that consumers have robust information to help inform their purchases and we’re pleased to be able to work with Quorn on this.”
