Meat-free brand Quorn has unveiled a new multi-million-pound campaign, that includes TV, video on demand, online video, social media and shopper marketing activities.
With more than £4m invested, the campaign runs from 25 May to 7 July. A new advert sees Perry T Pigg and his puppet pals undertake a Mission Impossible-style operation to replace regular meat snacks with newly improved Quorn Cocktail Sausages and Picnic Eggs.
Gill Riley, Consumer Director at Quorn Foods, said: “This is the biggest campaign of its kind for the chilled meat free category, in terms of touch points and investment. We’re confident this campaign will bring new shoppers in and strengthen connections with potential and existing Quorn consumers.”
Shoppers can now buy two different pack sizes of Quorn Cocktail Sausages and Picnic Eggs. Both are available in 140g and 240g packs with respective RSPs of £1.95 and £2.95.
Quorn has also recently developed an improved recipe for its Cocktail Sausages. The new Sausages are still high in protein, low in saturated fat and a good source of fibre. The new recipe performed well in consumer trials, with purchase intent of more than 80%.
https://www.youtube.com/watch?v=945oHMc3bqk
