Following the launch of a Peanut Butter variant, Quaker Oats has now added a Strawberries & Cream flavour to its Protein range.
The new flavour is available in sachets and pots now, with Quaker Protein Peanut Butter also now available in pots.
Quaker Protein Strawberries & Cream joins the existing Original, Golden Syrup and Peanut Butter flavours in the range. It has an RSP of £3.50 for a carton of eight sachets. Pots RSP at £1.30.
The launch will be supported with a wider marketing campaign, including online media, in-store shopper support and sampling in September.
Divesh Parmar, Quaker UK General Manager at PepsiCo, commented: “Demand for hot protein cereals shows no signs of slowing down, growing by over 20% in the last 12 months.
“As the number one brand within Hot Cereals, we’re in a strong position to add more excitement to the segment. Our new Protein Strawberries & Cream flavour offers shoppers a unique flavour which will help to attract younger consumers to the market.”
