Quaker has launched a four-week TV campaign, timed perfectly to coincide with the latest burst of foul weather, which focuses on Oat So Simple Pots.
The campaign, designed to fuel sales in the hot breakfast category, highlights that Quaker Oats is wholegrain, high in fibre and helps lower cholesterol.
Oat So Simple Pots offer consumers a “compact, portable pot format that’s quick and easy to prepare, ideal for out of home and on the go” and is available in Original, Golden Syrup and many other flavours.
Duncan McKay, Quaker Marketing Manager, commented: “We are excited that Quaker is returning to TV screens as we approach the colder months. Since the incredibly successful launch of Quaker Oats So Simple Pots, they have delivered 26% of total hot cereals growth in the last three years, demonstrating that Quaker can really help drive further incremental sales this winter. We know that shoppers are buying into the benefits of porridge, with sales up by 10% in the last two years offering incremental sales for retailers.”
