Quaker Oats has unveiled three new granola formats, which the brand says will bring new consumers into the granola segment and drive sales for retailers whilst helping to ignite growth within the cereals category.
The new formats have been designed to create excitement around the granola category and are available now in a variety of flavours:
- Oat Granola (rrp £2.69) consists of crunchy oat clusters and is available in Raisin, Apples & Cinnamon, and Honey & Almond flavours.
- Warm & Crunchy Oat Clusters (rrp £2.69) contains a blend of crunchy and creamy oat clusters, and warms in 30 seconds. Three flavour options – Apples & Cinnamon, Golden Crunch, and Cranberry & Apple – are available.
- Wholesome Crunch (rrp £3.89) delivers a mix of grains and chunks of fruits and nuts, available in two flavours: Pecan & Brazil Nuts, and Goji & Blueberry.
Duncan McKay, Senior Marketing Manager, Grains UK, commented: “At Quaker we cannot wait for shoppers to get to try our new Warm & Crunchy range, which uses new food technology that allows consumers to heat up their granola and still keep it crunchy.”
McKay concluded: “Shoppers increasingly want a tasty and healthy start to their day, and by offering them a new granola experience within our portfolio we will help retailers boost breakfast sales.”
The launch will be supported with a new TV campaign and strong levels of in-store shopper marketing.
