Quaker launches new PMP porridge-to-go bars

Quaker porridge on the go bars

Quaker has added new price-marked bars to its Porridge to Go range.

Golden Syrup and Strawberry, Raspberry & Cranberry flavours are both available now in 55g 75p PMPs.

Danielle Mendham, Senior Brand Manager at Quaker, commented: “Over the last year, we’ve seen shoppers become even more money-conscious in the impulse channel. With shoppers increasingly looking for products that offer value for money, we saw our total Quaker RRP PMP range grow by almost +17% , so it’s fair to say that we can expect demand to continue into the new year.

“We’ve also seen shopper sentiment towards breakfast change substantially, with consumers increasingly looking for convenient, on-the-go breakfast options that can be enjoyed at home as part of a busy morning. Consumer habits and priorities around breakfast understandably changed dramatically during 2020, with Brits eating 660m additional breakfasts.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.